What is a CRM?
CRM or Customer Relationship Management is a powerful software that any business can benefit from. It manages your sales cycle from receiving a lead, all the way through to providing customer service and maintenance after the initial sale is completed. CRM systems usually have built in tools or applications that help manage new leads and track their progression through the sales pipeline, track conversations and interactions, and keep detailed cohesive records all in one space to deliver top-tier customer service.
With Orderstream’s CRM your team has easy access to customer information, including leads, contacts, emails, and meeting notes without having to go through half a dozen emails or spreadsheets. Also, the system stores sales information such as activity and sales call logs, quotes, orders, shipments etc, so that you can provide top- tier customer service. Plus, you can access the CRM from your desktop, laptop or mobile device, so you can get your information in the office or on the go.
What does this mean for you?
This means you can receive a business card from a lead at a tradeshow, and the information can be in your CRM before you travel home. While you’re travelling, your team could be working on nurturing and qualifying the opportunity from the home office. Then, your system could send an automatic courtesy email to your new contact. Finally, when you get back to the office, you can conduct a follow-up and before you know it, you have a brand new customer.
Our CRM helps businesses and sales people manage leads and opportunities, measure and forecast sales activity, efficiently track customer communications and automate stages in the sales process. As a result, it can speed up the sales cycle, boost close rates, and improve customer retention. So, not only can you get new business, but you can also maintain the trusted relationship you have with your customers.